Five ways B2B sales leaders can win with tech and AI
The gap between top and average sales teams is widening, and tech is the reason. This article from McKinsey outlines five actions B2B sales leaders can take to improve productivity and results using technology and AI. Read the article for insight into what top performers are doing, and contact 3HUE Executive Consulting for help evaluating the tech strategies that could work best for your sales team.
Is procrastination always a bad thing?
Richard White believes that procrastination can actually be an asset. Instead of viewing it as laziness, he sees it as a form of ruthless prioritization and a way to gather more information before making decisions. He has applied this philosophy effectively at his AI company, Fathom.
How has waiting and data gathering benefited Fathom?
White founded Fathom in 2020 and chose not to rush to market. Instead, his team waited for advancements in AI technology, such as the rollout of GPT-4, which allowed them to develop better features and ultimately led to a successful product that has contributed to Fathom's eight-figure valuation.
What does a deadline-free environment look like at Fathom?
At Fathom, White has implemented a deadline-free environment that allows his team to focus on prioritizing important tasks without the pressure of rigid deadlines. He encourages his team to advocate for what matters, fostering a culture of open communication where tasks can be deferred until they can be approached more effectively and with better information.
.jpg)
Five ways B2B sales leaders can win with tech and AI
published by 3HUE Executive Consulting
We work with companies, small and large, that seek to leverage IT to effectively boost brand recognition, improve business efficiencies, and create client experiences that meet new digital consumer paths to purchase. It is clear that Digital business models are required for sustained market viability and brand recognition in all industry verticals, and this effect will compound in the coming years.
Do what's best for your company and let the Digital Transformation experts Manage and secure your IT while transforming your business for improved client experiences, brand recognition, and market sustainability.
Sign in with LinkedIn